The Problem: Turning the Tide on Viral Narratives
Social media offers unparalleled opportunities to amplify messages and connect with audiences. However, it also poses significant risks:
- Small Post, Big Consequences: A single tweet or post can rapidly spiral into a viral narrative, damaging reputations, derailing campaigns, or sparking PR crises with far-reaching consequences.
- Lack of Context, Lack of Control: Traditional tools show what’s happening but rarely explain why. Meaningful action requires knowing who’s driving the conversation, how it’s spreading, and what’s fueling it.
- Rapid Changes, Constant Catch-Up: The unpredictability of social media makes staying ahead of emerging narratives a constant challenge. Anticipating what’s next and proactively steering conversations feels like an uphill battle.
GUDEA's Solution: Navigate the complexities of the digital landscape with precision and confidence
GUDEA is a behavioral intelligence platform that empowers retailers, crisis communicators, and brand managers to turn potential risks into actionable opportunities.
- Map the Flow of Information: We provide dynamic insights into how narratives originate, spread and evolve. Advanced visualizations help uncover hidden connections and pathways behind viral content.
- Predict and Prepare for Emerging Narratives: GUDEA uses AI and graph neural networking drivers to detect patterns and forecast which narratives will likely gain virality, velocity of the virality, and for what duration providing you critical lead time to strategize and respond effectively.
- Drive Data-Informed Decisions: GUDEA delivers actionable insights to safeguard your reputation, refine your messaging, and optimize your outreach. From crisis management to campaign tracking, GUDEA allows you to control the conversation and maximize your impact.
- Get Real Time Alerts: Set your desired topic or issue and customize the threshold for notifications. Across all platforms tracked, GUDEA ensures that once activity meets your predefined criteria, you’re immediately notified. Rest assured that as soon as something "trips the tripwire," you'll receive actionable insights at the moment they matter most.
